COMMERCIAL PROJECTS
In my capacity, I've led collaborative efforts across various departments, including Operations, Product, Merchandising, Marketing, Commercial, and Category Specialists, ensuring alignment with stakeholder expectations. This comprehensive approach has enabled us to curate top-tier products for our clients.

Through meticulous review, I've crafted detailed communication plans, while spearheading training initiatives for relevant teams. Additionally, I've played a pivotal role in implementing streamlined processes and advanced tools to enhance operational efficiency, demonstrating our commitment to stakeholder satisfaction and excellence.

STRATEGY DEVELOPMENT:

  1. OBJECTIVES

  2. INSIGHTS ON PERFORMANCE

  3. GROWTH OPPORTUNITIES

  4. CONTENT & COMMUNICATION

  5. TEAM TRAINING

  6. CLIENT EXPERIENCE

GUCCI  | VALENTINO  | BRUNELLO CUCINELLI

HERMES | DOLCE & GABBANA  | THE ROW

TRAINING:

  1. HOW TO BE MORE COMMERCIAL

  2. WHAT GOOD LOOKS LIKE

  3. TONE OF VOICE

  4. HOW TO SEGMENT & TARGET CLIENTS

  5. BRAND & CATEGORY TRAININGS

  6. AESTHETICS & SEGMENTATION

  7. TOOLING GUIDELINES

  8. SOFTWARE TRAINING

  9. TOOLING IMPLEMENTATION

 DIGITAL  | ECOMMERCE

ATTENTION TO DETAIL | STRATEGY

TOOLING & TRAINING DEVELOPMENT

IMPLEMENTATION OF PROCESSES & TOOLING:

  1. GOOGLE - FORMAT PROCESSES, TRADE REPORTING & CONTENT CURATION

  2. MARKETING CLOUD - 1:1 CONTENT CURATION, REPORTING & TRACKING DASHBOARDS

  3. SALESFORCE - REPORTING, TRACKING, DASHBOARD BUILDING, 1:1 TOOLING FOR CONTENT CURATION & RICH CLIENT VIEW

  4. LOOKER - DASHBOARD REPORTING FOR EVENTS, CAMPAIGNS, SALES ATTRIBUTION & MORE

STAKEHOLDER MANAGEMENT |

SOLUTION-ORIENTATED |

PROJECT MANAGEMENT | INNOVATIVE THINKER