Ideal for: Luxury brands, DTC businesses, and startups ready to build or refine their CRM infrastructure.

• Comprehensive CRM system reviews, tool recommendations (HubSpot, Salesforce)

• Segmentation, customer persona development, and detailed journey mapping

• End-to-end CRM implementation via project management

• Lifecycle marketing program design including onboarding, re-engagement, and loyalty flows

What you get: A tailored CRM ecosystem that transforms customer data into actionable insights, drives engagement, and fuels revenue growth.

Ideal for: Subscription brands and high-growth e-commerce businesses looking to boost customer lifetime value or AOV.

• Design of full-funnel retention journeys across email, SMS, and 1:1 touchpoints

• Campaign calendar creation aligned with GTM plans and content strategies

• Customer reactivation and win-back programs tailored to lapsed & dormant segments

• Personalised, triggered campaigns that build ongoing, meaningful engagement with targeted audiences

What you get:
Stronger customer loyalty, increased repeat purchase rates, increased ROI and reliable revenue from your existing audience.

Ideal for: Brands aiming to scale their email marketing or improve content-led conversion across channels.

• End-to-end email program design: newsletter strategy, campaign ideas, and template enhancements

• Copywriting and creative direction for high-impact, conversion-focused messaging

• Editorial calendar development and campaign planning aligned with trade and GTM priorities

• Creation of internal content playbooks and tone-of-voice guidelines for brand consistency

• Performance dashboards to track content effectiveness and email ROI

• Cross-functional campaign coordination to align marketing, sales, and creative teams

What you get:
A high-performing, conversion-optimized content and email strategy that drives engagement, boosts sales, and brings commercial teams into alignment.

Ideal for: Fashion, luxury, and lifestyle brands with fragmented marketing and sales teams seeking better alignment and results.

How I help:

• Quarterly commercial planning aligned to key customer personas and revenue goals

• Go-to-market campaign strategy for high-value clients and segments

• Development of customised toolkits and reporting dashboards to align sales, marketing, and creative

• Global campaign rollout support, including team training on commercial thinking, persona targeting, and ROI-driven planning

What you get:
A unified commercial strategy that aligns teams, accelerates growth, and delivers a 360° client experience across physical and digital touchpoints; driving measurable ROI and Gross Transaction Value.

Ideal for: Digital styling, clienteling, and sales teams looking for structure, commercial training, and smarter tools.

How I help:

• Creation of tailored onboarding and training materials covering CRM best practices, content usage, tone of voice, personalisation, and commercial mindset

• Development of KPI dashboards with Product and Tech teams to support weekly, monthly, and quarterly trade reporting

• Design of practical templates and workflows that integrate CRM and marketing tools seamlessly into sales processes

• Collaboration with in-house teams to test, gather feedback, and optimise training tools for long-term adoption

What you get:
Confident, commercially-minded sales teams equipped to convert leads, build meaningful client relationships, and deliver against business targets.

Ideal for: Brands seeking centralised campaign strategy, regional cohesion, and more engaging internal tools.

How I help:

• Creation of “360 activation packs” to align cross-functional teams on promotions, brand moments, regional initiatives, and 1:1 personalisation

• Development of internal curator-style or stylist-led magazines to replace static trade materials, engaging teams in a more digital, visually-led way

• Brand and content playbook creation to guide global storytelling with consistency and clarity

• Concepting new, visually compelling ways to use content to inspire, educate, and captivate clients; always with a high attention to detail

What you get:
Empowered, aligned teams with inspiring brand tools that enable cohesive campaigns, elevate storytelling, and drive global turnover.

Ideal for: Luxury fashion houses, concierge services, and personal shopping brands looking to deepen relationships with their most valuable clients.

How I help:

• VIP and tiered client segmentation strategies for targeted, meaningful engagement, including regional, unassigned, inner-tier, brand-specific, pre-loved, or category-focused

• Bespoke 360° experience strategies including high-touch gifting, exclusive campaigns, and event activations

• Strategic frameworks to move unassigned or dormant clients through loyalty and retention ladders

• High-value development initiatives: identifying commercial gaps, spotting overlooked client segments, and creating activations to drive GTV and maximise ROI

What you get:
Stronger emotional connections with high-net-worth individuals, deeper client loyalty, and increased long-term value from your most strategic segments.