CREATIVE STRATEGY, MEDIA & CONTENT MANAGER, CONSULTANT (Current)

I lead Octobere’s digital presence and brand voice ahead of launch, building engagement, credibility, and inbound interest across digital channels.

Key responsibilities:

• Define and own brand voice, visual direction, and digital storytelling across social and website

• Develop website design and brand direction to enhance user experience

• Build and manage a GTM & monthly content calendar and create copy for social posts

• Collaborate with brand partnerships on marketing content and campaigns

• Create and brief digital assets, ensuring consistency and quality

• Monitor, optimise, and report on content performance

I deliver strategic, scalable content solutions that connect brand storytelling, partnerships, and audience engagement.

CONSULTANT & MARKETING STRATEGY (Current)

• Competitor analysis and market insights

• Website optimisation for brand storytelling and client experience

• CRM review and execution to streamline engagement

• Project management using Notion for team efficiency

• Content strategy and social direction

• Email templates and outreach campaigns

• Go-to-market planning for new initiatives

I deliver scalable, data-informed strategies that drive engagement, strengthen brand presence, and align digital and offline experiences.

GLOBAL CRM & CLIENT STRATEGY MANAGER I MARCH 2025 – JUNE 2025

Led global CRM and client engagement strategies, delivering personalised, data-driven outreach across email and WhatsApp.

• Key contributions:

  • Streamlined CRM workflows and integrated HubSpot with Shopify and Power BI

  • Built segmentation and automated client journeys to boost engagement and efficiency

  • Co-created the brand’s first loyalty programme

  • Developed a CRM training manual, increasing platform adoption by 15% in 4 weeks

  • Re-engaged 8% of lapsed VIP clients through bespoke events

GLOBAL SENIOR COMMERCIAL & CONTENT MANAGER I SEPT 2024 – FEB 2025

Led global commercial and content strategies, bridging Sales and Marketing to deliver personalised, data-driven client campaigns that drove revenue growth and enhanced brand engagement.

Key contributions:

• Managed 360° omnichannel campaigns across brand, marketing, social, and client messaging

• Led GTM planning for bespoke client edits, aligning Sales, Brand, and Digital Styling teams

• Developed client content strategies and identified growth opportunities via data analysis

• Built trading reports and dashboards to track performance and define KPIs

• Implemented automation and workflow improvements using Monday.com

Key achievements:

• Increased client growth by 58%, sales orders by 67%, and revenue by 25% over six months

• Generated £2.2M+ DTC revenue through strategic personalisation and targeted campaigns

• Boosted personalised engagement by 48% via shopper segmentation enhancements

• Improved profit margins by 17% through data-driven pricing and product curation

DIGITAL CONTENT FREELANCER

• Created lookbooks and visual storytelling to showcase brand collections

• Curated products and assets for digital channels

• Developed content and styling aligned with brand identity

• Ensured brand consistency across all digital platforms

CRM & OPERATIONS CONSULTANT

• Led CRM system integration and enablement for streamlined operations

• Designed customer journeys with personalised, data-driven touchpoints

• Developed operational processes to improve efficiency and scalability

• Ensured stakeholder alignment and delivered projects on time

PRIVATE CLIENT MANAGER / GLOBAL CONTENT LEAD I JAN 2020 – MAY 2024

Led global client and content strategy, driving personalised, data-led campaigns and luxury brand activations across UHNWI, inner-tier, and regional clients.

Key contributions:

• Managed top 2% of VIC clients, generating $300M revenue (+14% YoY)

• Directed a global team of 12, including 4 regional reports, ensuring seamless collaboration

• Designed content playbooks, training programmes, and frameworks to align global teams

• Led CRM and Marketing Cloud initiatives, enhancing segmentation, automation, and reporting

• Planned and executed email, lifecycle, and private client campaigns, achieving 56% open rates and 9% CTR growth YoY

• Delivered persona-driven content for exclusive designer drops and brand activations, generating $4.7M+ incremental revenue

• Developed commercial planning documents, dashboards, and UTM tracking, improving performance measurement and campaign attribution

• Oversaw high-value client experiences and events, reaching 527K clients with personalised communications

JUNIOR STYLIST & OPERATIONAL LEAD

• Delivered creative client engagement and personalised styling experiences

• Supported business development and operational management

• Provided client-centric services, ensuring high-quality, tailored experiences

• Managed styling operations to streamline processes and enhance client satisfaction

VISUAL MERCHANDISER

• Oversaw menswear and homeware displays and layouts

• Led design, presentation, and styling across store and visual assets

• Managed planning and implementation of merchandising strategies

• Created window displays and in-store design to enhance brand storytelling

VISUAL MERCHANDISER INTERN

• Supported food, fashion, and window teams in-store

• Assisted with design and presentation for Christmas and Valentine’s window installations

• Developed Valentine’s display concepts that were later leveraged for the Foodhall designs the following year

• Contributed to planning and implementation of merchandising projects

VVISUAL MERCHANDISER INTERN

• Supported menswear and accessories departments

• Assisted with merchandising strategy for Westfield store opening

• Collaborated across teams to ensure alignment and effective communication