ABOUT:

I’m Georgia Deards, a Senior Digital CRM and Commercial Strategist based in London with over a decade of experience driving growth for luxury and high-growth ecommerce brands. I specialise in crafting personalised, scalable customer journeys that connect brand storytelling with commercial outcomes, from first-time buyers to ultra-high-net-worth clients worldwide.

Throughout my career, I’ve led complex digital transformation projects and global CRM implementations, working with iconic brands such as FARFETCH, Threads Styling, and more recently Safiyaa. My expertise spans Salesforce Marketing Cloud, HubSpot, and omnichannel content strategy, enabling me to deliver impactful client engagement, sales enablement, and lifecycle marketing outreaches.

I excel at aligning cross-functional teams, managing budgets, and navigating stakeholder relationships at the highest levels, from creative to executive leadership. With a strong commercial mindset and a passion for innovation, I consistently drive measurable business value while fostering collaborative, high-performing cultures.

Whether leading global activations, supporting implementing new CRM systems, or developing strategic go-to-market frameworks, my goal is always to deliver seamless, personalised client experiences that fuel sustainable growth.

DIGITAL TRANSFORMATION & CRM LEADERSHIP | LUXURY ECOMMERCE & CLIENT ENGAGEMENT
COMMERCIAL STRATEGY | CONTENT & PERSONALISATION EXPERT
INNOVATIVE GROWTH DRIVER | CROSS-FUNCTIONAL TEAM LEADER

HOW I DELIVER VALUE

  • Strategic Leadership: Leading cross-functional teams to deliver seamless digital transformations that align business, brand, and tech.

  • Data-Driven Personalisation: Crafting scalable, automated CRM journeys using Salesforce and HubSpot to deepen client engagement and drive growth.

  • Creative & Commercial Fusion: Blending compelling content strategy with measurable commercial outcomes to create meaningful customer experiences.

  • Client-Centric Collaboration: Building strong relationships with clients and stakeholders to tailor solutions that ensure long-term loyalty and success.

PORTFOLIO:

 
DIGITAL 
COMMERCIAL
PROJECT MANAGEMENT
INNOVATION

Ready for your next stage of growth?


I offer consultancy, contract support, and strategic mentoring designed to meet your business goals. Whether you're scaling CRM capabilities, refining client journeys, or elevating your digital strategy, we can create a tailored solution that delivers measurable impact.

Let’s collaborate to unlock growth and drive meaningful results.

LATEST CERTIFICATION:

Social Media Marketing Mastery 2024